The Practice Growth Hub puts a business department inside your independent practice — plain-language guides, working tools, a practice health check and front-desk training. Written for South African optometry, HPCSA and POPIA included.
Every guide is short, plain and South African — no MBA language, no imported playbooks that ignore medical schemes and load shedding.
Score eight areas of the practice, then get a week-by-week turnaround programme built from your own results.
HPCSA-safe marketing, local search, social media, the referral network builder and a full marketing year planner.
The patient journey, WhatsApp recalls done POPIA-properly, and reactivating patients who drifted away.
Building a dry eye or myopia clinic, medical aid realities, private fees and collections.
The Frame Board Analyser, consumables and second pairs, and levelling the buying field against chain purchasing power.
Hiring and keeping good people, privacy compliance in practice, and staying open when the power isn't.
A website that books, being found on Google and AI search, measuring what matters, and choosing an agency without getting burned.
21 copy-paste assets, waiting-room posters and printables, the paperwork pack and 8 practice calculators.
Nine guides written for the reception role, tracked per person — with a printable reading record for each team member.
Thirty-nine guides is a library. The Health Check turns it into a starting point — and the programme turns it into a quarter.
Nine guides written for the person answering your phone — professionalism, difficult moments, money conversations, privacy, the diary. Each team member reads under their own name.
Every marketing guide, script and copy asset follows the rules — factual, verifiable, never comparative. "Describe, don't boast" is baked into the writing.
Service messages vs marketing, opt-outs, consent lines for referral feedback letters — compliance woven into the workflows, not bolted on.
Keeping the doors open through Stage 4 — bookings, testing and payments — has its own guide and its own health-check questions.
Calculators for no-shows, recalls, attach rates, ad spend and dead stock — all in ZAR, all built around medical-scheme reality.
Billed monthly, in Rand. Cancel any time — your exported records are yours to keep.
No. The Growth Hub is a standalone product — every guide, tool and calculator works on its own. If you do use DryCheck, the two connect naturally: the QR waiting-room poster links to your screening page, and the clinical-revenue guides show where screening fits.
The independent practice owner first — and the front desk second, with its own nine-guide training track. It assumes a small South African practice competing with chains and online retail, not a marketing department.
Your health-check answers, programme progress, calculator inputs and team reading records save on your own device. Nothing is uploaded, sold or shared — it is a workbook, not a reporting tool.
No — it was written for this profession in this country. HPCSA advertising rules, POPIA service-message boundaries, medical scheme realities, benefits-reset season, school terms and load shedding run through every guide.
Built by the same South African optometrist behind DryCheck — someone who still works in the industry, and answers his own email.