Now open · A Digital Optometry Solutions product

The chains have a head office. Now you have one too.

The Practice Growth Hub puts a business department inside your independent practice — plain-language guides, working tools, a practice health check and front-desk training. Written for South African optometry, HPCSA and POPIA included.

Start your 14-day free trial Explore the demo

The guides, tools and health check of a sample practice — no sign-up.

Then R99 per practice per month. Already subscribed? Sign in

guides,
~30 000 words

health-check
questions

calculators
& working tools

Growth Hub · guide library 12 of 39

Watercolour illustration of a clipboard checklist with teal checkmarks

📣 Marketing 🔄 Recalls 💰 Revenue

Browse guides by topic

31%

reading progress across all guides

Practice Health Check · Your results 4 of 8 areas

Keeping patientsPriority

Getting foundBuilding

Stock & dispensingBuilding

Numbers & moneyStrong

Build my 90-day programme →

What's inside

A business department, on a subscription

Every guide is short, plain and South African — no MBA language, no imported playbooks that ignore medical schemes and load shedding.

Start here

Health check & 90-day plan

Score eight areas of the practice, then get a week-by-week turnaround programme built from your own results.

Attract patients

Marketing within the rules

HPCSA-safe marketing, local search, social media, the referral network builder and a full marketing year planner.

Keep patients

Recalls that actually run

The patient journey, WhatsApp recalls done POPIA-properly, and reactivating patients who drifted away.

Grow revenue

Specialty clinics & money

Building a dry eye or myopia clinic, medical aid realities, private fees and collections.

Stock & products

A frame board that pays

The Frame Board Analyser, consumables and second pairs, and levelling the buying field against chain purchasing power.

Run the practice

Team, POPIA, load shedding

Hiring and keeping good people, privacy compliance in practice, and staying open when the power isn't.

Digital marketing

Websites, SEO & paid ads

A website that books, being found on Google and AI search, measuring what matters, and choosing an agency without getting burned.

Tools & assets

Copy, printables & calculators

21 copy-paste assets, waiting-room posters and printables, the paperwork pack and 8 practice calculators.

Reception desk

Front-desk training

Nine guides written for the reception role, tracked per person — with a printable reading record for each team member.

The flagship

From honest answers to a working plan

Thirty-nine guides is a library. The Health Check turns it into a starting point — and the programme turns it into a quarter.

Answer 24 questionsEight areas of the practice, five minutes, saved to your practice account. "I don't know" is a real answer — and a finding.
See where the money is leakingEvery area lands in a band — Strong, Building or Priority — ranked weakest first, with the exact guides to read.
Get your 90-day programmeOne theme a week, generated from your results. Weakest areas first, in an order that fixes leaks before buying traffic. Tick off actions, print it for the wall, retake the check at day 90.

Your 90-Day Programme · built from your check

Week 1Stabilise

Turn the recall tap on

Pull every patient due or overdue for recall this month.

Send the recall message — service-message rules apply.

Make "next visit booked before they leave" the standard.

Week 2Stabilise

Win the map

Claim and verify the Google Business Profile.

Reply to every review — professionally, no clinical detail.

Team training progress

ThandiComplete

Sipho6 / 9

Lerato2 / 9

Print Thandi's reading record

For the front desk

Training your reception actually finishes

Nine guides written for the person answering your phone — professionalism, difficult moments, money conversations, privacy, the diary. Each team member reads under their own name.

They read on the front-desk computerShort guides in plain language, with scripts for the calls that go wrong.
You see progress at a glanceThe owner panel shows who has started, who has finished, and when — nudge and celebrate, don't chase.
Print the recordA reading record per person, ready for reviews and personnel files.

Built for South African practice

Everything assumes you practise here

HPCSA-safe throughout

Every marketing guide, script and copy asset follows the rules — factual, verifiable, never comparative. "Describe, don't boast" is baked into the writing.

POPIA in practice

Service messages vs marketing, opt-outs, consent lines for referral feedback letters — compliance woven into the workflows, not bolted on.

Load shedding is a chapter, not a footnote

Keeping the doors open through Stage 4 — bookings, testing and payments — has its own guide and its own health-check questions.

Rand-denominated tools

Calculators for no-shows, recalls, attach rates, ad spend and dead stock — all in ZAR, all built around medical-scheme reality.

Pricing

One plan. No surprises.

14-day free trial

R99 per practice / month

Free for 14 days, then billed monthly in Rand through PayFast. Cancel any time from your Account page — your saved work stays readable.

All 39 guides — owner library and reception training
The Practice Health Check and generated 90-day programme
8 calculators, Frame Board Analyser, referral network builder
Printables, posters and 21+ copy-paste assets, branded to your practice
Team training progress panel with printable records
New guides and tools added over time
The Prescription Visualizer — free with any subscription
Email support from the founder

Start your free trial → Explore the demo

A sample practice, no sign-up.

FAQ

Common questions

Do I need DryCheck to use the Growth Hub?

No. The Growth Hub is a standalone product — every guide, tool and calculator works on its own. If you do use DryCheck, the two connect naturally: the QR waiting-room poster links to your screening page, and the clinical-revenue guides show where screening fits.

Who is it written for?

The independent practice owner first — and the front desk second, with its own nine-guide training track. It assumes a small South African practice competing with chains and online retail, not a marketing department.

Where does my data live?

In your practice's Growth Hub account, so it follows your team to any computer they sign in on. Health-check answers, your programme, calculator figures and the team's reading records are stored securely in London, United Kingdom, and seen only by your practice — the health check only by owners and clinicians. No patient information is stored, and nothing is sold or shared.

Can I try it before paying?

Yes. Every practice gets 14 days free, and nothing is charged until the trial ends. Or open the demo — a sample practice with the Health Check, the 90-day programme and a few guides — without signing up.

How does my front desk use it?

Add each team member under Account. Staff logins open the nine reception guides and record their reading under their own name, and you see everyone's progress in the team panel, with a printable record per person.

Is this generic business advice with "optometry" pasted in?

No — it was written for this profession in this country. HPCSA advertising rules, POPIA service-message boundaries, medical scheme realities, benefits-reset season, school terms and load shedding run through every guide.